PR & Corporate Communications

Marketing - UK · London, London, City of
Department Marketing - UK
Employment Type Full-Time
Minimum Experience Experienced

Who are we?


Born out of a 10-year research project with Lancaster University’s linguistic and cyber security departments, Relative Insight originally designed its technology to support the UK government identify paedophiles masquerading as children online - heavy but important work!


Our technology is based on comparison - so if you take a group of 13-year olds talking online, you'll see that the language they use is very similar. If you compare that to how a 40-year-old adult man talks, you'll notice very specific but subtle differences.


So today, we apply the same methods of language comparison to uncover crucial and unexpected differences in the way people talk. This then helps organisations inform new strategies to interact and communicate more effectively with their audiences.


What does the role involve?


As a member of the marketing team, you'll be responsible for promoting and amplifying the amazing work and content that Relative Insight produces out in the world to drive awareness, brand, demand generation and partnerships.


You will be responsible for shaping a brand-new PR strategy for the Relative brand as well as key stakeholders namely the CEO and CRO - working in conjunction with the director of marketing.


We’re looking for someone with a real passion for tech, who has strong written and verbal communication skills and a bulging contact book of media contacts and influencers in our space in both the UK and the USA with a focus on London and New York. You’ll also need a thorough experience of the B2B SaaS landscape and a proven track record of delivering results in trade, national and global media, as well as social platforms.


Inter-personal skills are vital for developing relationships with media representatives, handling difficult situations and advising people within the organisation. You will need speaking and presentation skills and the ability to organise, plan, execute and measure a successful PR campaign.


Responsibilities:


  • Pitching stories to the media
  • Preparing media kits
  • Writing and distributing press releases
  • Shaping thought-leadership strategy for organisational leaders
  • Cultivating relationships with influential print, digital and broadcast journalists and influencers / thought leaders within the sector
  • Be the first point of contact for media inquiries
  • Handle emergency communications
  • Counter negative publicity
  • Building Relative brand
  • Building key stakeholder branding
  • Amplification into investor community


Must haves: 


  • Be a confident communicator and presenter
  • Be a natural brand storyteller
  • Possess excellent verbal and written communication skills
  • Have a full understanding of media needs and media relationships
  • Be proactive and reliable with good attention to detail
  • Have a wide degree of creativity


Perks:


  • Employee Assistance Programme (EAP) - We care about the wellbeing of our team so no matter what life throws your way, our EAP can help you through it.  Providing you with free and confidential expert guidance and counselling, and more.
  • Relative Insight Academy - We love learning! Our Academy provides an opportunity for us to stretch our knowledge and learn new skills.  This starts with a structured Induction Programme, where you learn everything you need to know to get up to speed in your role as quickly as possible.
  • Tech Scheme - If you are in need of personal tech, we will loan you the money (up to a certain value) to purchase what you need and agree on a payment plan for you to pay back the owed amount.
  • Cycle to Work Scheme - This is a government tax exemption initiative to promote healthier journeys to work and to reduce environmental pollution. It allows you to loan money from the company to purchase cycles and cyclists' safety equipment.  We will then agree on a payment plan to pay back the owed amount, less TAX.
  • Special Leave - This is an additional 5 days of holiday per year. The aim of special leave it to provide balance for employees across work responsibility and personal commitments. Examples: Birthdays, House Moves, Domestic Reasons, Parental Leave.


Relative Insight believes in, and commits to promoting equal opportunities in employment. Anyone who applies for a job with us will receive equal treatment regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. We strive to provide team environments that let everyone maximise their potential in the company. We take all of this seriously.

Thank You

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  • Location
    London, London, City of
  • Department
    Marketing - UK
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced