Customer Marketing Manager

Marketing - UK · London, London, City of
Department Marketing - UK
Employment Type Full-Time
Minimum Experience Manager/Supervisor

Relative Insight is a SaaS based text analysis tool which analyses our customer’s text data like surveys, reviews, customer experience and social, to reveal critical business insights.

We believe that text data represents one of the biggest and most valuable – but often, most under-used sources of business value. It tells us why things happen, how people feel, and how best to engage with them

The software leverages a comparative methodology developed in law-enforcement to give transformative insights, meaning our customers can make smarter and more informed decisions across their business.

Due to the rapid expansion of the business, we have an opportunity for a Customer Marketing Manager to join one of the region’s most innovative and in-demand start-ups, working with world-leading customers such as Sky, Warner, Starbucks, Unilever and Nespresso.

Working in a fast-paced, high-growth environment, the ­­­­­­­­marketing team is constantly evolving. We work as a team, embracing challenges together, supporting our professional development and encouraging internal promotions. As you develop, there will be opportunities to expand the remit of the role-based upon your skills and appetite.


What does the role involve?


The purpose of this role is to own our customer and product marketing strategies with the goal of driving user adoption of the Relative Insight platform and supporting long term customer growth and retention. The Customer Marketing Manager will be responsible for generating and amplifying content (email campaigns, how to guides, training videos etc.) to drive engagement throughout the customer journey. They will also play a key role in bringing new product features to market and creating a platform for engaging with our most important customer stakeholders.

To be successful, you’ll need to be a strong written and verbal communicator with a knack for simplifying complex concepts into easy-to-understand soundbites while adding a dose of creativity to capture the attention of our audiences. Effective collaboration with the account management and product teams will be essential.


  • Lead product marketing strategy through the development of go-to-market messaging and resources for Relative Insight including the launch of new modules and features.
  • Own the Relative Insight Help Centre – our resource hub that includes how to guides and other content to aid customers in using Relative Insight independently
  • Expand our user training programme by developing interactive training modules in our e-learning platform
  • Grow usage of the platform by owning the customer email marketing process including content writing, automation using CRM systems and optimization A/B testing
  • Logistics and promotion for our ‘VIP club’ events designed to engage key customer stakeholders
  • Seek out opportunities for customer advocacy including case studies and other co-branded content in partnership with the account management teams
  • Execute customer feedback campaigns (surveys and reviews)
  • Conduct market and competitor research to further our understanding of our target audiences, articulate and refine our product positioning and enable sales and account management teams with necessary talking points and marketing collateral

What we’d like to see:

  • 2-3 years working in a B2B marketing environment, preferably in a software company
  • An inquisitive product nerd who enjoys learning new technologies and teaching others
  • Excellent written and verbal communication with a demonstrated ability to breakdown complex concepts into easy-to-understand soundbites that resonate with target audiences
  • Experience managing and optimizing email marketing campaigns in a CRM system
  • A creative streak - someone who can sprinkle a little bit of magic to capture the attention of our audiences…

Bonus points for:

  • Experience using ChurnZero, HubSpot and/or Intercom
  • Familiarity with the world of analytics, insights and research
  • Experience creating video content or an interest in learning
  • Familiarity with corporate events



  • Employee Assistance Programme (EAP) - We care about the wellbeing of our team so no matter what life throws your way, our EAP can help you through it. Providing you with free and confidential expert guidance and counselling, and more.
  • 24 days holiday plus Bank Holidays 
  • Relative Insight Academy - We love learning! Our Academy provides an opportunity for us to stretch our knowledge and learn new skills. This starts with a structured Induction Programme, where you learn everything you need to know to get up to speed in your role as quickly as possible.
  • Tech Scheme - If you are in need of personal tech, we will loan you the money (up to a certain value) to purchase what you need and agree on a payment plan for you to pay back the owed amount.
  • Cycle to Work Scheme - This is a government tax exemption initiative to promote healthier journeys to work and to reduce environmental pollution. It allows you to loan money from the company to purchase cycles and cyclists' safety equipment. We will then agree on a payment plan to pay back the owed amount, less TAX.
  • Special Leave - This is an additional 5 days of holiday per year. The aim of special leave is to provide balance for employees across work responsibility and personal commitments. Examples: Birthdays, House Moves, Domestic Reasons, Parental Leave.


Relative Insight believes in, and commits to promoting equal opportunities in employment. Anyone who applies for a job with us will receive equal treatment regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. We strive to provide team environments that let everyone maximise their potential in the company. We take all of this seriously.

Thank You

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  • Location
    London, London, City of
  • Department
    Marketing - UK
  • Employment Type
  • Minimum Experience