Content Marketing Manager

Marketing - US · Brooklyn, New York
Department Marketing - US
Employment Type Full-Time
Minimum Experience Manager/Supervisor

Who are we?

Relative Insight is a SaaS based text analysis tool which analyses our customer’s text data such as surveys, reviews, customer experience and social, to reveal critical business insights.

We believe that text data represents one of the biggest and most valuable – but often, most under-used sources of business value. It tells us why things happen, how people feel, and how best to engage with them.

The software leverages a comparative methodology developed in law-enforcement to give transformative insights, meaning our customers can make smarter and more informed decisions across their business.

Due to the rapid expansion of the business, we have an opportunity for a Content Marketing Manager to join one of the UK's most innovative and in-demand start-ups, working with world-leading customers such as Sky, John Lewis, Starbucks, Unilever and Nespresso.

Working in a fast-paced, high-growth environment, the ­­­­­­­­marketing team is constantly evolving. We work as a team, embracing challenges together, supporting our professional development and encouraging internal promotions. As you develop, there will be opportunities to expand the remit of the role-based upon your skills and appetite.

What does the role involve?

As a member of the marketing team, the Content Marketing Manager will be the mouthpiece of Relative Insight in the US - the responsibility for articulating and promoting the value of our technology and our business is all yours.

Of course you’re an excellent writer, but you must be analytical as well as creative - we’re looking for someone with a real passion for technology and thorough experience of the B2B SaaS landscape. The ideal person is someone who can tell a great story using data, and someone comfortable with using Relative Insight’s platform to do so.

There is a large focus in this role on lead and demand generation through a well-organised and inspiring content calendar. You must have the ability to gain contribution and input from other teams across the business and be a confident and keen collaborator.

As Content Marketing Manager, your role will be to control, produce and direct all of the US editorial content for Relative Insight - this will include but will not be limited to:

  • White papers & digests
  • E-marketing campaigns
  • Interviews
  • Think pieces
  • Case studies
  • One-pagers and general marketing collateral
  • Ghost writing for C-suite
  • Blogs
  • Website management
  • Event write-ups
  • News stories and features
  • Social media management
  • Ad copy

What do we look for?


  • 2-3 years content marketing experience in the B2B space
  • Inspirational voice with original thinking and bravery
  • A deep understanding of marketing, advertising and market research
  • An understanding/appetite to work in a true scale-up environment
  • Extremely well-organised and admin-focused
  • Genuine interest in new tech and new innovation

You must:


  • Be a highly enthusiastic, hands-on and organized individual
  • Be commercially-minded 
  • Have a can-do attitude to problem-solving with creative-thinking skills
  • Have good copywriting skills with a high level of attention to detail
  • Be creative, with clever and inspiring ideas up your sleeve. We’re looking for someone who can sprinkle a little bit of magic…

What are we offering?


  • Medical Insurance scheme
    • Aetna PPO 1000 Tri-State
  • Dental Insurance
    • Aetna Dental EPP Group
  • Vision Insurance
    • Aetna EyeMed Group

For a US employee the cost of the benefit package is split between the employee and employer. The ratio of this split is typically based on seniority.

Benefit plans cover i) the employee and ii) their dependents. Each of these two elements will also have its own employee/employer cost split ratio.

  • Basic Life and AD&D Insurance – Relative Insight contributes $10,000
  • TriNet 401(k) Pension Plan – provided by TransAmerica
    • Relative Insight will provide matched contributions up to 3% of pay with a vesting period of 1 year of service
    • 32 days for holiday
    • 12 public holidays
    • 20 personal holidays
    • 10 paid sick days a year after passing probation

Relative Insight believes in, and commits to promoting equal opportunities in employment. Anyone who applies for a job with us will receive equal treatment regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. We strive to provide team environments that let everyone maximise their potential in the company. We take all of this seriously.

Thank You

Your application was submitted successfully.

  • Location
    Brooklyn, New York
  • Department
    Marketing - US
  • Employment Type
  • Minimum Experience